Monthly Archives: October 2008

E-commerce - still a parochial pastime?

Although e-commerce has taken off at national level, cross-border e-commerce is failing to keep pace. The share of EU consumers that have shopped across border has hardly increased since 2006. Consumers are increasingly confident about shopping cross-border but the number of retailers offering them this opportunity is failing to keep pace. Perhaps surprisingly, 75% of [...]

E-marketing and the environment – a perfect partnership

Many organisations and local authorities in particular are under increasing pressure to improve their environmental performance. However, at the same time there is a seemingly conflicting pressure for cost savings in all their activities – marketing and communications included.
E – marketing, whether by email, SMS or IVM (Interactive Voice Messaging) is a solution which can [...]

Gordon Brown joins Social Media Marketing Party!!

Whenever you look on the web or read marketing magazines the buzzwords “Social Media Marketing” are being talked about and making an impact all over the world.
For Juice Digital, specialists in this sector it was pleasing to see that Number 10 Downing Street have recognised the importance of this fast moving media and totally [...]

Green marketing - do motives matter?

What undoubtedly does, is that the earth has limited resources but the world has unlimited wants. In societies like ours where we value “freedom of choice”, we give the right to individuals and organizations to attempt to have their wants satisfied. So, as the enlightened company begins to accept it has limited natural resources, they [...]

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