It’s one thing appreciating and understanding that you need to exploit phenomena like social media to help your business grow: it is quite another implementing a digital marketing programme.
There are three issues here: the first is familiarity with the technology. Setting up a blog, running an email campaign, devising social media news releases, managing data [...]
Recently, we blogged about how lessons from Obama’s presidential campaign could be applied to nearly every business or organisation.
Here are ten lessons based on the writing of David Meerman Scott who publishes a blog called Web Ink Now.
1. Social media are now mainstream. The other campaigns seemed to be fighting using the rules of past [...]
If you ever needed persuading of the effectiveness of Social Media Marketing, have a look at how the most influential human on the planet used it to effect life-altering change.
Take a look at his blog http://my.barackobama.com/page/content/hqblog/ then scroll down and look at Obama Everywhere and see how he and his campaign team truly harnessed the [...]