Juice Digital, Making you Digitally Famous

It’s one thing appreciating and understanding that you need to exploit phenomena like social media to help your business grow: it is quite another implementing a digital marketing programme.

There are three issues here: the first is familiarity with the technology. Setting up a blog, running an email campaign, devising social media news releases, managing data feeds, optimising photography, using video and podcasts: that’s enough of a challenge. It requires a lot of knowledge across several fields.

This second issue, managing content – conceiving, producing, managing and publishing material of value to your customers and prospects, can be very time-consuming. If you have an in-house enthusiast, or a marketing department with sufficient resources, then you can make a good fist of it.

To get real marketing value, you need a digital marketing partner or agency who can give you flexible support in the areas where you are weak. Otherwise, you might well tie down a member of staff who could add much more value in a mainstream role and you might still fail to make any real impact or get a return on your effort.

A digital partner also brings knowledge and expertise. Many of the social media platforms have free membership but need focus to bring commercial results. A focussed strategy will bring results and result in a plan where agency and client can work together and complete critical tasks to an agreed timeline.

The third issue is perseverance. Take blogging for instance: a blog without regular additions will be abandoned by impatient digital followers. Twitter is an ‘always on’ channel. Websites need regular updates to remain visible to search engines and to create interest with your business prospects.

A good digital marketing partner will work with you to produce a plan to exploit the opportunities that will bring a return, plan the resources to implement it and avoid those activities that are add less value to your brand.