If you ever needed persuading of the effectiveness of Social Media Marketing, have a look at how the most influential human on the planet used it to effect life-altering change.
Take a look at his blog http://my.barackobama.com/page/content/hqblog/ then scroll down and look at Obama Everywhere and see how he and his campaign team truly harnessed the power of social networking channels throughout the primaries and election campaign.
This is a powerful example of how SMM is becoming a mainstream communication channel to get a message across. Can you imagine harnessing it for your organisation?
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Juice Digital is a leading exponent of Social Media Marketing
