Comments on: A basic guide to Social Media Marketing and Digital PR http://blog.juicedigital.co.uk/2009/01/a-basic-guide-to-social-media-marketing-and-digital-pr/ The latest news about Social Media Marketing Tue, 07 Feb 2012 21:27:48 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: RaiulBaztepo http://blog.juicedigital.co.uk/2009/01/a-basic-guide-to-social-media-marketing-and-digital-pr/comment-page-1/#comment-649 RaiulBaztepo Wed, 01 Apr 2009 11:21:28 +0000 http://blog.juicedigital.co.uk/?p=246#comment-649 Hello! Very Interesting post! Thank you for such interesting resource! PS: Sorry for my bad english, I'v just started to learn this language ;) See you! Your, Raiul Baztepo Hello!
Very Interesting post! Thank you for such interesting resource!
PS: Sorry for my bad english, I’v just started to learn this language ;)
See you!
Your, Raiul Baztepo

]]> By: Melissa Albano http://blog.juicedigital.co.uk/2009/01/a-basic-guide-to-social-media-marketing-and-digital-pr/comment-page-1/#comment-252 Melissa Albano Thu, 29 Jan 2009 19:59:31 +0000 http://blog.juicedigital.co.uk/?p=246#comment-252 I wholeheartedly agree with you. Traditionally, PR and online marketing agencies have been so caught up in maintaining their own piece of the pie, that they've completely missed out on the middle. We are a marketing firm that does not handle PR in-house, and recently decided to team up with a Public Relations partner to cover this previously missed area. As we're working together to build the stories and promote them online and through traditional media channels, we are both able to capitalize on each other's efforts and deliver a much higher value to the client. It's a win-win on all sides, and seamless for the client. Thank you for the great post, keep up the good work. - Melissa@discoverycomm.com I wholeheartedly agree with you. Traditionally, PR and online marketing agencies have been so caught up in maintaining their own piece of the pie, that they’ve completely missed out on the middle.

We are a marketing firm that does not handle PR in-house, and recently decided to team up with a Public Relations partner to cover this previously missed area. As we’re working together to build the stories and promote them online and through traditional media channels, we are both able to capitalize on each other’s efforts and deliver a much higher value to the client. It’s a win-win on all sides, and seamless for the client.

Thank you for the great post, keep up the good work.
- Melissa@discoverycomm.com

]]> By: NJ Internet Marketing Consultant http://blog.juicedigital.co.uk/2009/01/a-basic-guide-to-social-media-marketing-and-digital-pr/comment-page-1/#comment-237 NJ Internet Marketing Consultant Sat, 17 Jan 2009 02:46:16 +0000 http://blog.juicedigital.co.uk/?p=246#comment-237 I think the whole approach of push and seduce is no longer appealing for most people. We are finding that a combination of expert social media marketing and brand-driven advertising, where ads are just natural expressions of the company brand identity, is significantly more effective than the conventional interactive approach. I think the whole approach of push and seduce is no longer appealing for most people. We are finding that a combination of expert social media marketing and brand-driven advertising, where ads are just natural expressions of the company brand identity, is significantly more effective than the conventional interactive approach.

]]> By: Patrick Rafter http://blog.juicedigital.co.uk/2009/01/a-basic-guide-to-social-media-marketing-and-digital-pr/comment-page-1/#comment-232 Patrick Rafter Wed, 14 Jan 2009 22:26:56 +0000 http://blog.juicedigital.co.uk/?p=246#comment-232 Ian-- I agree with you and have been writing with similar thoughts on my blog at http://intrastand.blogspot.com Communications is about interactions--- listening as much as pushing your message down an audience's throat. New media (Web 2.0 technologies) are now enabling what I call "intrastanding"-- a multidirectional dialogue. Connect. Engage. Ask. Share. Learn... rinse and repeat. Keep the great posts coming. Cheers --Patrick Rafter (Intrastand, Boston, MA, USA) prafter@intrastand.info Ian– I agree with you and have been writing with similar thoughts on my blog at
http://intrastand.blogspot.com

Communications is about interactions— listening as much as pushing your message down an audience’s throat.

New media (Web 2.0 technologies) are now enabling what I call “intrastanding”– a
multidirectional dialogue.

Connect. Engage. Ask. Share. Learn… rinse and repeat.
Keep the great posts coming.
Cheers
–Patrick Rafter (Intrastand, Boston, MA, USA)
prafter@intrastand.info

]]> By: Brand4profit http://blog.juicedigital.co.uk/2009/01/a-basic-guide-to-social-media-marketing-and-digital-pr/comment-page-1/#comment-228 Brand4profit Tue, 13 Jan 2009 09:42:07 +0000 http://blog.juicedigital.co.uk/?p=246#comment-228 The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now. Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction. While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing. The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

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