Comments on: Exploiting Digital PR opportunities in local government http://blog.juicedigital.co.uk/2009/01/exploiting-digital-opportunities-in-local-government/ The latest news about Social Media Marketing Tue, 07 Feb 2012 21:27:07 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: jeremy.dent http://blog.juicedigital.co.uk/2009/01/exploiting-digital-opportunities-in-local-government/comment-page-1/#comment-10 jeremy.dent Thu, 11 Dec 2008 14:47:11 +0000 http://blog.juicedigital.co.uk/?p=86#comment-10 Eric, your comment is a wise one. Marketing, as you know, can be seen as the orchestration of an organisation to create, reinforce and retain customer preference. This orchestration, in marketing communications terms, requires a baseline of conventional tools, time-tested as you say. Digital media have their limitations but big brands like Unilever are using them to launch products and I know a small business which has doubled its turnover using Twitter. Not to have a digital media plan is commercial suicide. Eric, your comment is a wise one. Marketing, as you know, can be seen as the orchestration of an organisation to create, reinforce and retain customer preference.

This orchestration, in marketing communications terms, requires a baseline of conventional tools, time-tested as you say.

Digital media have their limitations but big brands like Unilever are using them to launch products and I know a small business which has doubled its turnover using Twitter.

Not to have a digital media plan is commercial suicide.

]]> By: Eric Dunstan Naigambi http://blog.juicedigital.co.uk/2009/01/exploiting-digital-opportunities-in-local-government/comment-page-1/#comment-9 Eric Dunstan Naigambi Wed, 10 Dec 2008 09:13:10 +0000 http://blog.juicedigital.co.uk/?p=86#comment-9 Sir; Tempting as it may appear , resorting to new media / communicatiosn techologies and approaches needs to be taken with caution. New media technologies have with them many adavtages but are lacking in many ways as well. They are interactive, instantenous and enagaging as well. However , they a best as complimentary to the time tested technologies which are durable , though bulk as well. Sir;
Tempting as it may appear , resorting to new media / communicatiosn techologies and approaches needs to be taken with caution. New media technologies have with them many adavtages but are lacking in many ways as well. They are interactive, instantenous and enagaging as well. However , they a best as complimentary to the time tested technologies which are durable , though bulk as well.

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