Comments on: Digital PR and Marketing tactics to think about

By: Angelina Jones

Angelina Jones — Wed, 09 Sep 2009 10:00:15 +0000

Companies that cannot afford the expenses required to push themselves up in search engines rankings are increasingly resorting to more underhanded methods to knock down the image and reputation of their more well-funded competitors. These methods include smear campaigns, the spreading of false rumors, misleading information, and anything else that may damage a company’s reputation to the point where it puts doubt in the minds of consumers considering the purchase of that company’s products and services. A well run campaign will continue to add negative commentary over time to make it appear that there is some sort of growing movement against the targeted company. The commentary can be posted on blogs, forums, in articles, or any place else where it can be seen by consumers on the internet. Search engine optimization of the negative content can draw more viewers to it and increase its “believability” regardless of it being poorly written or its inaccuracies. The damage done, those consumers are then steered toward the sponsors of the negative content.

By: Jeremy Dent

Jeremy Dent — Mon, 26 Jan 2009 11:33:45 +0000

We have our own platform, Ackura PressRoom, in beta. This contains a tool which prompts you when you write in English to include your key phrases. Contact me directly if you want more information around the whole subject.

By: Wayne Smallman

Wayne Smallman — Sun, 25 Jan 2009 10:04:46 +0000

Hi Jeremy, it’s Wayne from Ecademy. I somehow knew your blog article on Ecademy would have appeared somewhere else first, so I did a little searching around and here I am!

This is a great article, though I’d love to know a little more about your thoughts on point 8, I’m sure there’s plenty more you could say.

By: Jeremy Dent

Jeremy Dent — Sun, 25 Jan 2009 07:58:20 +0000

Dan, this is the missing link. I’ll add it to the blog main taxt. Thanks for pointing out the error.

http://www.marketingpilgrim.com/2007/08/26-free-tools-for-buzz-monitoring.html

Jeremy

By: Richard Barwick

Richard Barwick — Thu, 22 Jan 2009 09:43:25 +0000

A great article Jeremy, I am building a new creative design agency hopefully specializing in online marketing and DM so this is an excellent overview of what to offer clients in 2009.

I found this post from a LinkedIn thread, I am a first time visitor to the website, as Arnie once said, “i’ll be back!”. Link me in http://www.linkedin.com/in/richardbarwick

By: Antonia Harrison

Antonia Harrison — Fri, 16 Jan 2009 09:28:56 +0000

Excellent article Jeremy. I posted it to my Build Traffic To Your Site blog with your link. I am an internet marketer specializing in affiliate marketing so always interested in building traffic and presence.

Follow me on Twitter at http://twitter.com/ancora

By: dan barnes

dan barnes — Thu, 15 Jan 2009 18:01:23 +0000

10. Buzz monitoring. Use freely-available tools to keep track of your company reputation or even spy on your competition. Larger organisations use agencies like Juice Digital to do this professionally but we have compiled a list of over 25 buzz monitoring tools to track news, blogs, patents, video, job listings, conference calls, events, keywords, websites, bespoke RSS tracking.

See the list here [link].

There isn’t a link. Can you provide this link to me?

By: How to become a Comms all-rounder in 2009 « KickStart Comms

How to become a Comms all-rounder in 2009 « KickStart Comms — Wed, 14 Jan 2009 12:37:32 +0000

[...] point is highlighted excellently here by Jeremy Dent, with a great tick-list of avenues to utilise and engage with: a thorough, rounded, [...]