Comments on: Juice Digital PR review TripAdvisor and is Twitter the new Teletext?

By: Shashank Nigam

Shashank Nigam — Fri, 30 Jan 2009 07:52:23 +0000

Great thoughts Ian. Twitter and SMM certainly have a strong role to play in influencing a buyer’s decision before making a purchase. But I see them playing an even bigger role in the airline market, as opposed to the hotels market. This is because of the need for close to real-time updates due to external factors like weather causing delays in flights etc.

Already, airlines like JetBlue and Southwest do a great job engaging their customers on Twitter. But how do you see a holistic Web 2.0 strategy for airlines panning out, which would leverage on SMM, SEO/SEM and tools like Twitter?

By: ha

ha — Wed, 28 Jan 2009 22:29:27 +0000

At NileGuide (http://www.nileguide.com/), we believe that as the volume of user-generated continues to grow exponentially with platforms like TripAdvisor, Twitter, Facebook, etc., the value of content curation, filtering, and organizing will be ever more important. People need to be able to cut through the clutter to find what’s interesting and relevant for them (and not necessarily some person they don’t know).

By: ian.cook

ian.cook — Fri, 23 Jan 2009 12:55:05 +0000

Dave

Had a look at your http://twitter.com/bakpaker page and yes you seem to have the right ideas, are you linking this to any facebook groups throug friendfeed or we are just playing with ping.it

would love to know if you have had any bookings as a result, i booking proves it works and then its justb a matter of fine tuning to the right markets to improve on that.

Let me know

By: ian.cook

ian.cook — Fri, 23 Jan 2009 12:50:36 +0000

Lawrence

if you have a route to market we have some great software to make this happen fairly simply and would love to white label or work with you on developing this.

SMM is made for the travel industry, most of them just dont know it yet.

Unable to get a contact for you, you need to set up a gravtar!

cheers

By: Lawrence Smith

Lawrence Smith — Thu, 22 Jan 2009 17:15:23 +0000

We specialise is development for the travel sector and recommend this very thing, engaging with the community. But, easier said than done and there must be a good strategy behind it.

Not so sure about Twitter, good for customer service maybe, who knows. Interesting your comment on a 90% influence by SMM - have you any online sources for this?

cheers

By: Dave Kinkead

Dave Kinkead — Wed, 21 Jan 2009 03:52:43 +0000

Interesting post concerning twitter and travel. Like any technology, twitter needs to be used in a way that takes advantage of its strengths so just re-packaging your website through twitter probably won’t be too effective.

I’ve seen some good examples to improve customer service @ http://twitter.com/SouthwestAir/statuses/1037023985, but not too many have effectively used it to market a particular product or service. To respond to customers 24/7 however requires a fair effort and cost.

We are experimenting with twitter as a distribution channel for our partner businesses on bakpaker.com @ http://twitter.com/bakpaker. Currently we just post our latest deals but we are developing a twitterbot that people can query in real time EG “what HOSTEL DISCOUNTS do you have in BARCELONA at the moment” should result at response with http://tinyurl.com/a4wn2h included. (CAPS was only to highlight what keywords the bot would understand).

Anyway - it might be huge or a total flop. Who knows until you try it!