Jameson Whisky ad
This Jameson ad popped up on Pandora, one of the best music sites on the web. So why is this novel? Because Jameson provided something totally in context with the platform: they offered me a mixtape (playlist).
This is exciting because it matched the activity I was involved in and adds immediate value, rather than interrupting me and trying to shove whiskey down my throat, although, at the time, a slug of Irish whiskey might have been welcome!
It was also clean, stylish and unobtrusive.
The clever bit? The word Jameson remained in the front of a playlist in my Pandora, so until I delete it, I’m looking at it even when I’m not playing it. It’s subliminal, makes me smile and gives me a warm feeling about Jameson.
Other ads are multimedia-heavy and, occasionally, break the link with Pandora. Top marks to Jameson.
I recently updated my job history on LinkedIn, the business networking site. As I saved the amendment, an ad popped up for a sweepstake for a new business outfit from Banana Republic on the assumption that I needed new clothes for my new job.
Just another occasion on which the information was fun and contextual and brought a smile to my face. Great branding.
