Go for a wide reach on social media or be more selective. B2C marketeers might go wide whereas B2B marketing managers should be more selective.
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Monthly Archives: February 2009
Lack of understanding is ‘obstructing the growth of Digital PR’
February 5, 2009 – 5:39 pm
The latest statistics to be released by ‘MarketingSherpa’ have indicated that the biggest barrier hindering the adoption of Digital PR and Social Media Marketing in all types of companies is lack of knowledge.
Nearly half of the marketing people responding to the Web survey admitted that their lack of staff with the technical skills to allow [...]
“Get your bloody feet off that seat!”
February 3, 2009 – 3:38 pm
Well that’s one way to encourage young people to be more considerate when using public transport. But London’s Transport Commission is harnessing the power of Social Media Marketing to get the message across.
They have created a new social networking site - ‘Together for London’ - an open forum for Londoners to share their ideas of [...]
Digital is green
February 2, 2009 – 2:34 pm
Digital marketing is sustainable marketing. By conserving energy and resources, email and SMS communications are just as “green” as they are “digital.”
More and more organisations are getting their publics to go paperless (paving the way for targeted marketing messages). Billing statements have already largely been transitioned online, giving people the ability to view their current [...]
Three factors in defining a new communications model and Digital PR
February 2, 2009 – 11:04 am
Influence is now more important to brands than persuasion, communities more than individuals. The Web may be changing behaviour as well as facilitating rapid communication. Is this what Digital PR is?