With two thirds of the UK’s 25 million homes now online, that number is growing rapidly again as we move towards another year of new affordable laptops and computers for the home. But now, you don’t even need to buy a laptop…you get one free when you sign up for monthly mobile broadband…how good is that??
Someone recently asked the question “All these million searches for things….where did we used to go to get these answers?” When did you last pop into the library to do some research rather than Googling it?
However, the web is not just all about business and educational research, the web reaches into all aspects of our personal and business lives and lets others find and know what you are doing through facebook, instant messaging and social networks. We send pictures to family and friends on the other side of the world within minutes using Flickr. We now email or video conference instead of writing letters and telephoning….in truth, some people claim, “The internet has killed the art of conversation.”
Interestingly, some companies across the world are concerned that social interaction and thoughts between staff in the office is diminishing so badly, that they have introduced –No Email Fridays. Staff are fined for charity, if they send email messages or information to other members of staff in the office that day. Instead, they need to get up from their desk and walk over to talk to each other about the work and jobs they are doing, not surprisingly, this is having a great impact on these companies, as they are seeing more ideas and solutions being found by people through simply talking to each other!
Therefore, if you are online both personally and in business, are you doing as much as you possibly can to make it easy for people, new customers and suppliers to find you? Already 59% of top retailers have facebook sites. The reason for this is simple, it’s a popular site used by millions of people, marketeers follow the crowds and the crowds are on facebook, MySpace and other social media sites, however this is only one sliver of the overall social media marketing space that you should be populating.
Great companies will always agree and confirm that it’s word of mouth advertising that has always brought and continues to bring them in lots of business. Social Media Marketing is the 21st century “word of mouth” equivalent. If your business social networking skills and techniques are poor or non-existent, people wont find you, then experts say this is going to have a dramatic effect on your business prosperity in the future.
If you need more examples or help of how Social Media Marketing can benefit your business then checkout our other blogs.
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