There is a common dream (nightmare?) that many people have. You find yourself in a public place and then you realise you are naked. You panic and try and cover yourself or run away. Freudians have a field day with it.
I’ve realised that this is how many brand managers feel when contemplating social media or [...]
Our ‘How digital is your marketing?’ survey established a baseline of digital PR deployment.
The vast majority of corporate websites, for example, have zero ‘personality’. Why should I engage with you rather than your equally knowledgeable competitor? Telling me about your passions would have more effect than changing the corporate typeface.
I recently spent some time researching the thoughts and ideas coming out of the think tanks around the world and have included within this blog some interesting views from Silicon Valley on where the web will be in 2020.
It made me think about change and how the changes occurring in business, accelerated by Web 2.0 and wireless/mobile technology, are now, in 2009, being recognised by a majority of CXO-level executives.