Each day at Juice Digital our team immerse themselves in a multitude of blogs, news feeds and social networks, picking through the most read-worthy Digital PR, Social Media News and discussion…..so you don’t have to.
Here is our news round-up for Monday 6th July:
BT to ditch Phorm after public outcry, via the Guardian
Phorm’s digitally targeted advertising has won few fans since emerging in 2002 and BT today cancelled it’s contract with the American based company after complaints from customers. The firm tracks a users Internet habits, then unloads targeted personal advertising: methods which have led to accusations of online snooping by privacy campaigners. Phorm have declared BT’s decision as ‘not the end of the world’, but follows on from Amazon’s recent service opt out. After ISP’s, will Social Networks be next on Phorm’s user-advertising hit list?
Top 10 Twitter marketing blunders identified, via U Talk Marketing
With Twitter’s Marketing pull showing no signs of receding, it was only a matter of time before commercial marketers suffered from slack Social Media practise. A report by Computer Weekly highlights gaffes from multi-nationals Dominos Pizza and Habitat and (potentially as damaging regionally) Croydon Council. Unsurprisingly, the report claims that Twitter users seem to exist in one of two camps: “those who get it, and those who don’t”.
Manchester City relaunches website - with Social Media emphasis, via How-Do
Loads of dosh couldn’t buy Manchester City European football or Kaka but the richest club in the world now own a swish, Social Media-tuned website. The site is bright, brash and extremely easy on the eye: it’s great to see a football club fully engage with Flickr (surely a potential footy fan haven?) and Twitter. Brand Manchester City looks set to challenge their Red Devil neighbours both on and off the pitch next season.
Google Maps adds real estate option, via TechDigest
Google hit the headlines earlier in the year with it’s controversial unveiling of Street View, but there’s no doubting their capabilities as both a leading service and content provider. Using Street View technology, house hunters in Australia and New Zealand (soon to be global) can scan potential locations and pinpoint available properties. Is there anything Google can’t do?
If you do one thing this week … sort out your online presence: employers vetting job applicants, via the Guardian
So you’ve finished University, partied for 3 weeks in Ibiza and returned misty eyed to a pile of job applications: the only obstacle to employment being your debauched holiday snaps doing the rounds on Facebook. If a web-savvy employer does their homework, one comprising photo could be the difference between your own desk and the dole queue. Publicist Mark Borkowski advises: “Don’t blunder in because you feel you have to, or you’ll look like a dad dancing at a wedding”.
