Juice Digital, Making you Digitally Famous

When you get to a certain age you get all introspective and start to question the value of what you’ve done and are doing. But don’t worry, you’re not in for a heap of self-indulgent navel-gazing.

I just had a serious think about time-wasting (in a professional context) and how much I’ve done. So here’s a challenge. Look at the list below and do an honest assessment of how long you’ve spent in the last 2 years on the following activities.

• Making or receiving presentations (particularly PowerPoint) that no-one really wanted to see
• Preparing proposals for projects that were never going to happen
• Preparing new business pitches when there was never any new business there
• Attending meetings that had no action come from them
• Reading or writing reports of meetings that had no actions come from them
• Attending networking events where there’s no-one there you wish to meet (or them you!)
• Participating in organisational restructuring that doesn’t make anything more efficient

Now don’t misunderstand me. I’ve had inspirational meetings, attended enormously enjoyable events, pitched and won some great projects and, I hope, been involved in some really beneficial change. But I question how selective I’ve been with my time and I’m determined to do better.

Should you?