Andy Stanford-Clark, one of IBM’s 23 “master inventors”, took time out from his programme of relentless innovation to speak to David Rowan, the editor of Wired UK magazine at TEDGlobal 2009.
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Monthly Archives: September 2009
Why Social Media Marketing (SMM) is a natural partner to SEO (search engine optimisation)
September 22, 2009 – 3:57 pm
In addition to being a valuable part of a standalone marketing communications strategy, Social Media Marketing is also widely used in concert with search engine optimisation. One of the reasons social media marketing has been so widely adopted by those in the SEO industry is because of the dramatic impact that social media has on search engine listings.
Does social media involvement equate to success?
September 22, 2009 – 3:55 pm
A recent study shows that the brands most engaged in social media are also experiencing higher success rates than those of their non-engaged peers. Of course, what everyone really wants to know is whether or not social media actually pays off in terms of extra revenue. This study seems to indicate that it does.
Amusing take on Social Media Marketing ROI
September 17, 2009 – 11:55 am
Follow the link to see an amusing take on communicating Social Media Marketing’s Return on Investment or ROI.
You are what you wear. Or are you?
September 14, 2009 – 4:26 pm
For as long as I can remember, ‘agency people’ have been put in convenient, clichéd boxes to enable recruiters and employers to categorise and filter the individuals they’re after. This goes something like:
The suits. Generally the account managers who liaise between the client and the agency. Also encompasses those involved in strategy, planning and new [...]
Social media marketing, email marketing and SEO: the elite trio of online marketing?
September 14, 2009 – 2:27 pm
MarketingSherpa recently published a survey revealing marketers’ opinions of where social media marketing fits among what the publication calls the “elite trio” of Internet marketing: social media, search and email
Salesforce.com’s new customer service offering in social media
September 11, 2009 – 1:35 pm
So the integration of social media continues. As we are always keen to emphasise at Juice, Salesforce.com is essentially a CRM application and about engaging with customers and prospects once they know and are aware of you.
Barriers to brands using Social Media Marketing
September 7, 2009 – 1:32 pm
Two things seem to prevent bigger brands and companies using Social Media Marketing. There may be more but these are what we are sensing in the current situation.
Unilever’s head of comms says digital budgets should rise
September 3, 2009 – 11:58 am
Unilever’s head of comms says digital budgets should rise
Speed, transparency and Social Media Marketing
September 1, 2009 – 12:07 pm
Speed of information is a challenge to individuals and organisations. Social Media Marketing is a logical response to warp speeds and may be more fundamental than just a tactical switch.