I recently spent some time researching the thoughts and ideas coming out of the think tanks around the world and have included within this blog some interesting views from Silicon Valley on where the web will be in 2020.
Someone recently asked the question “All these million searches for things….where did we used to go to get these answers?” When did you last pop into the library to do some research rather than Googling it? BG - before Google
Try it and see if you come up on the first couple of pages for your own company name. Every company should really be on the first page of their natural listings search….there is no reason not to be. Then the generic terms for the business you are in.
More and more companies are starting to understand and manipulate the power and massive influence Facebook users and their social groups can have on their companies’ online image, publicity and brand.
In the digital era, so much more of your public relations program will be addressing non-journalistic audiences, such as sales prospects, customers, industry analysts, competitors and prospective employees.
The simple, but essential guide to getting yourself on Twitter.
“Social Media Marketing is emerging as one of the most important, if not the most important source of information for the consumer.”
The latest statistics to be released by ‘MarketingSherpa’ have indicated that the biggest barrier hindering the adoption of Digital PR and Social Media Marketing in all types of companies is lack of knowledge.
Nearly half of the marketing people responding to the Web survey admitted that their lack of staff with the technical skills to allow [...]
Well that’s one way to encourage young people to be more considerate when using public transport. But London’s Transport Commission is harnessing the power of Social Media Marketing to get the message across.
They have created a new social networking site - ‘Together for London’ - an open forum for Londoners to share their ideas of [...]
If engaging with your prospects and customers and tapping into their on-line activity is essential to the future success of your business, you need to put some thought into and implement a structured approach to Digital PR.