rt and science are both needed for the new discipline Social Media Marketing.
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Author Archives: jeremy.dent
Those awkward questions about social media marketing
August 13, 2009 – 2:48 pm
What questions are you asking about social media marketing? In our view, there is still some confusion about the difference between engaging in social media for relationship management and Social Media Marketing.
Vive Le Social Media Networking
July 31, 2009 – 2:51 pm
Ignoring the social media marketing revolution is like being a pre-revolutionary aristocrat in France. Exploit social media marketing before your competitors do.
Gravatars, or globally-recognised avatars
June 25, 2009 – 1:28 pm
A gravatar, or globally recognized avatar, is quite simply an image that follows you from site to site appearing beside your name when you make a comment. Avatars help identify your posts on blogs and web forums, so why not on any site?
My first days at Juice Digital
June 19, 2009 – 2:48 pm
I have been showered with information about search engine optimisation, Digital PR and the like. It will get some getting used to, but soon I will be involved in some actual projects. So far, done some research on social media demographics in the UK for MD Steve Downes.
Digital PR alert: surfing the Google Wave
June 5, 2009 – 11:21 am
Google Wave is a new tool for communication and collaboration on the web, coming later this year.
A conceptual model of value for social media
May 26, 2009 – 2:06 pm
Setting corporate strategy for social media is not straightforward. One thing that helps is to have a conceptual model to represent how you want to create value from any social media platform.