M&S seemed a bit slow in using buzz monitoring tools to track a huge Facebook group intent on changing their surcharge policy on bras for bigger busted women. The moral is that digital public relations is a necesssity, not an add-on.
As the mainstream economy needs new models of growth and innovation, so marketeers should adopt digital in a measured way.
Our ‘How digital is your marketing?’ survey established a baseline of digital PR deployment.
It made me think about change and how the changes occurring in business, accelerated by Web 2.0 and wireless/mobile technology, are now, in 2009, being recognised by a majority of CXO-level executives.
Juice Digital has created an online network of media, marketing and public relations professionals intent on staying up-to-date in Digital PR and creating best practice.
The term ‘expert’ in social media is anomalous. Unless you have founded something like Facebook, confine yourself to being a master. However, Digital PR professionals increasingly need to become digitally literate. Ideas and content are still king but you need digital skillsets to maximise their effectiveness.
Should companies and brands establish their own community networks or develop an area in an established social network like Facebook or LinkedIn?
Think about the purpose of an email and always have a call-to-action: make it obvious what you want a satisfied reader to do and make it easy for them with a single click.
Just another occasion on which the information was fun and contextual and brought a smile to my face. Great branding.
We meet a few in-house marketing teams who get the importance of using Web technology to understand and link with the customer but their lives are still difficult: the world is still set up for the old way of doing things.