There are risks in opening your business to social media. But there is probably a greater risk that, if you don’t, you will be sidelined and overtaken by more nifty competitors.
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Author Archives: jeremy.dent
Juice Digital PR Make sense of marketing communications this year
February 17, 2009 – 5:09 pm
No-one is sure how conventional marketing planning is going to adapt to a medium where communication has to be adapted to thousands of dialogues all over the Internet. Social media just doesn’t plug straight into the marketing mix, though some large companies just see it as another element.
“Word-of-Mouse” Digital PR online: mass approach or selective?
February 8, 2009 – 6:52 pm
Go for a wide reach on social media or be more selective. B2C marketeers might go wide whereas B2B marketing managers should be more selective.
Digital is green
February 2, 2009 – 2:34 pm
Digital marketing is sustainable marketing. By conserving energy and resources, email and SMS communications are just as “green” as they are “digital.”
More and more organisations are getting their publics to go paperless (paving the way for targeted marketing messages). Billing statements have already largely been transitioned online, giving people the ability to view their current [...]
Three factors in defining a new communications model and Digital PR
February 2, 2009 – 11:04 am
Influence is now more important to brands than persuasion, communities more than individuals. The Web may be changing behaviour as well as facilitating rapid communication. Is this what Digital PR is?
Digital PR and Marketing tactics to think about
January 12, 2009 – 5:17 pm
As we enter into more uncertain times, marketers need all the help they can get.
Tactics should, of course, slot into an overall strategy: nevertheless, with online tools changing so quickly, you might appreciate a checklist of cost-effective, online techniques which, if you haven’t tried, might be part of your armoury.
Exploiting Digital PR opportunities in local government
January 12, 2009 – 2:18 pm
Council communications heads might well have initiative-fatigue! But it is pretty certain that they are developing plans within their departments to grasp many of the emerging digital opportunities for saving money, improving two-way communications with stakeholders and making communications activity more sustainable.
Communications arrogance meets the democratic power of Web 2.0
January 8, 2009 – 5:04 pm
In Web 2.0 times, companies that clam up and don’t communicate will find that digital comment will provide a negative backdrop in human interest and semantic terms.
Digital PR and Marketing communications in 2009
December 30, 2008 – 3:01 pm
We already are equipped with the most robust and least expensive toolset for communications that the world has ever seen. We possess massive distribution networks with tiny transmission costs. We are our own authors, publishers, printers and distributors.
Why do we seem wary of this new medium? Because resources don’t follow distribution in the obvious way as it did with the other media (radio, TV, films, outdoor). But maybe that’s not where we need to make an immediate margin?
Learning from the Santa brand
December 12, 2008 – 12:38 pm
A lot has been said about the need for brands communicating online to shift from a mindset of control to one that’s a little more relaxed and open and engaging from a customer perspective. Smarter companies are ceding a degree of control of their brands to the public and, in doing so, are building communities [...]