Author Archives: steve.downes

Just any old account executive look away now…

This isn’t really a blog, it’s a job ad.
But not just any job ad, it’s a Juice job ad.
We’re looking for someone to get social with us. To be more precise, we want an account executive to join our award-winning team. Did you notice the award-winning? We smile every time we write that.
You’ll need to [...]

The age of People Marketing. How social media has changed the way brands need to communicate.

The exponential growth of social media usage has revolutionised the marketing world. Brands and companies can’t talk. Or communicate. Only people can. Millions of people are now directly connected to a brand or its spokesperson (be that in-house or a social media agency). People marketing is new. And it’s a challenge. Get it right and the rewards will be great. Get it wrong and…well ask Gerald Ratner.

When web development and SEO are completely useless

SEO is only the start. Any estate agent wanting to keep customer satisfaction high must follow up all enquiries, and not let their good online work go to waste.

Nine questions to ask your social media agency.

Steve Downes, head of social media, Juice Digital, Manchester
As social media marketing is moving inexorably into the mainstream, more and more ‘specialist’ agencies are springing up. And more and more traditional agencies are adding social media marketing to their list of client services. A good thing too. In my opinion, an effective social media marketing [...]

World Cup Fever Hits The Juice Digital Office!

World Cup Fever Hits The Juice Digital Office in Manchester! The social media agency is a hive of football activity as we prepare for four weeks of football and contemplate how to build this into our many social media accounts!

Luxury Brands. By Tom McKenna, Juice Digital, Manchester

Luxury brands are in a difficult position when it comes to social media. They are in a digital no-man’s land. On the one hand they are consistently reading that social media (Facebook, Twitter and LinkedIn) is the place to be and on the other they have a marketing history which has tended to shy away from mass communication tools.

Gavin and Stacey and Foursquare

I like to think I’ve a decent sense of humour. In fact I’m regularly criticised for maybe not taking some things seriously enough. My favourite TV viewing is comedy, whether that’s stand-up, sitcoms, movies - whatever. And I’ve got a reasonably eclectic taste – Eddie Izzard is probably my favourite stand up and Outnumbered my [...]

Answers to the quiz posted on Tangerine PR’s blog!

The answers to the acronyms quiz posted on Tangerine PR’s blog!

Social Media, the last bastion in agency land for the little guy. By Tom McKenna, social media executive, Juice Digital, Manchester.

A look at the social media industry and how smaller agencies are being squeezed out by huge, traditional agencies, like DDB, moving into the market and poaching the major accounts. By Tom McKenna.

Dog versus Goose. What this can tell us about the social media industry. By Tom McKenna, Social Media Executive, Juice Digital, Manchester

A blog by Tom McKenna looking at the possible outcome for social media sites, such as Twitter and Facebook, if they diversify into other digital areas. Microsoft and Google’s reaction to this is considered and the conclusion made that Twitter and Facebook simply do not have the resources or technological capabilities to compete directly.