For as long as I can remember, ‘agency people’ have been put in convenient, clichéd boxes to enable recruiters and employers to categorise and filter the individuals they’re after. This goes something like:
The suits. Generally the account managers who liaise between the client and the agency. Also encompasses those involved in strategy, planning and new [...]
MarketingSherpa recently published a survey revealing marketers’ opinions of where social media marketing fits among what the publication calls the “elite trio” of Internet marketing: social media, search and email
Speed of information is a challenge to individuals and organisations. Social Media Marketing is a logical response to warp speeds and may be more fundamental than just a tactical switch.
An ancient oak-framed hall stands on Juice Digital’s industrial estate.
rt and science are both needed for the new discipline Social Media Marketing.
I have been showered with information about search engine optimisation, Digital PR and the like. It will get some getting used to, but soon I will be involved in some actual projects. So far, done some research on social media demographics in the UK for MD Steve Downes.
As the mainstream economy needs new models of growth and innovation, so marketeers should adopt digital in a measured way.
The vast majority of corporate websites, for example, have zero ‘personality’. Why should I engage with you rather than your equally knowledgeable competitor? Telling me about your passions would have more effect than changing the corporate typeface.