The term ‘expert’ in social media is anomalous. Unless you have founded something like Facebook, confine yourself to being a master. However, Digital PR professionals increasingly need to become digitally literate. Ideas and content are still king but you need digital skillsets to maximise their effectiveness.
There’s no point to your online presence if no-one can engage with you. And there’s no point getting customer feedback if you don’t respond, quickly. Don’t be afraid of negative comments – they’re an opportunity to react, respond and turn a negative into a positive.
Think about the purpose of an email and always have a call-to-action: make it obvious what you want a satisfied reader to do and make it easy for them with a single click.
Just another occasion on which the information was fun and contextual and brought a smile to my face. Great branding.
More and more companies are starting to understand and manipulate the power and massive influence Facebook users and their social groups can have on their companies’ online image, publicity and brand.
This is a sad story of appalling customer service and the worst of corporate bullying. Sadly many organisations are guilty of these, but BT are the masters of uncaring practice. What’s particularly worrying is that because of their monopolist position in our country’s telecoms provision their ineptitude is seriously damaging our economy’s ability to compete [...]
The latest statistics to be released by ‘MarketingSherpa’ have indicated that the biggest barrier hindering the adoption of Digital PR and Social Media Marketing in all types of companies is lack of knowledge.
Nearly half of the marketing people responding to the Web survey admitted that their lack of staff with the technical skills to allow [...]
Well that’s one way to encourage young people to be more considerate when using public transport. But London’s Transport Commission is harnessing the power of Social Media Marketing to get the message across.
They have created a new social networking site - ‘Together for London’ - an open forum for Londoners to share their ideas of [...]
Digital marketing is sustainable marketing. By conserving energy and resources, email and SMS communications are just as “green” as they are “digital.”
More and more organisations are getting their publics to go paperless (paving the way for targeted marketing messages). Billing statements have already largely been transitioned online, giving people the ability to view their current [...]
If engaging with your prospects and customers and tapping into their on-line activity is essential to the future success of your business, you need to put some thought into and implement a structured approach to Digital PR.