Should companies and brands establish their own community networks or develop an area in an established social network like Facebook or LinkedIn?
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Category Archives: Buzz monitoring
Develop a Digital PR community inside or outside an existing social network?
March 2, 2009 – 2:52 pm
Email marketing: get the basics right - Digital PR
March 2, 2009 – 11:14 am
Think about the purpose of an email and always have a call-to-action: make it obvious what you want a satisfied reader to do and make it easy for them with a single click.
Digital PR - Online contextual ads getting cleverer
February 25, 2009 – 4:32 pm
Just another occasion on which the information was fun and contextual and brought a smile to my face. Great branding.
The Digital PR buzz about buzz monitoring
February 18, 2009 – 9:43 pm
We meet a few in-house marketing teams who get the importance of using Web technology to understand and link with the customer but their lives are still difficult: the world is still set up for the old way of doing things.
Digital PR - Social media and the three ‘R’s
February 18, 2009 – 9:37 pm
There are risks in opening your business to social media. But there is probably a greater risk that, if you don’t, you will be sidelined and overtaken by more nifty competitors.
Juice Digital PR says check your own search listings?
February 18, 2009 – 1:57 pm
Try it and see if you come up on the first couple of pages for your own company name. Every company should really be on the first page of their natural listings search….there is no reason not to be. Then the generic terms for the business you are in.
Juice Digital PR Make sense of marketing communications this year
February 17, 2009 – 5:09 pm
No-one is sure how conventional marketing planning is going to adapt to a medium where communication has to be adapted to thousands of dialogues all over the Internet. Social media just doesn’t plug straight into the marketing mix, though some large companies just see it as another element.
Juice Digital PR - Using the right tools for the job!
February 17, 2009 – 11:17 am
More and more companies are starting to understand and manipulate the power and massive influence Facebook users and their social groups can have on their companies’ online image, publicity and brand.
Juice Digital PR get you set up and Twittering within the hour!
February 11, 2009 – 2:46 pm
The simple, but essential guide to getting yourself on Twitter.
The impact of Social Media Marketing
February 10, 2009 – 8:37 am
“Social Media Marketing is emerging as one of the most important, if not the most important source of information for the consumer.”