Go for a wide reach on social media or be more selective. B2C marketeers might go wide whereas B2B marketing managers should be more selective.
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Category Archives: Buzz monitoring
“Get your bloody feet off that seat!”
February 3, 2009 – 3:38 pm
Well that’s one way to encourage young people to be more considerate when using public transport. But London’s Transport Commission is harnessing the power of Social Media Marketing to get the message across.
They have created a new social networking site - ‘Together for London’ - an open forum for Londoners to share their ideas of [...]
Is Digital PR offering the best value for money during these tough times?
January 28, 2009 – 4:37 pm
If engaging with your prospects and customers and tapping into their on-line activity is essential to the future success of your business, you need to put some thought into and implement a structured approach to Digital PR.
Juice Digital PR review TripAdvisor and is Twitter the new Teletext?
January 20, 2009 – 2:39 pm
Possibly one of the leading examples of Social Media Marketing (SMM) in the UK at the moment is TRIPADVISOR. Firstly, it’s important to remember that these 1000’s of reports from the general public have been uploaded along with their own photos, for no benefit to themselves, they are just happy to tell people their personal [...]
Digital PR…not all PR Agencies offer it!
January 13, 2009 – 12:34 pm
Conventional public relations tactics have come a long way in the past 100 years - the press release, white paper and press kits - were conceived in the early 1900’s, the first recorded press release, printed verbatim in the New York Times was on Oct. 30, 1906 covering a serious US rail crash and in [...]
Juice Digital PR features in North West Business Insider
January 12, 2009 – 4:52 pm
Juice Digital sponsored the Marketing & Media Section in January’s edition of North West Business Insider. It featured a report on digital marketing.
A basic guide to Social Media Marketing and Digital PR
January 12, 2009 – 4:29 pm
All the talk in today’s marketing world is how an excellent Social Media Marketing (SMM) and Digital PR (DPR) strategic campaign will improve your online presence, brand and reputation with customers and trade alike, not to mention the benefits it will add to enhance your SEO and gain higher positions in the free natural search [...]
Communications arrogance meets the democratic power of Web 2.0
January 8, 2009 – 5:04 pm
In Web 2.0 times, companies that clam up and don’t communicate will find that digital comment will provide a negative backdrop in human interest and semantic terms.
Digital PR and Marketing communications in 2009
December 30, 2008 – 3:01 pm
We already are equipped with the most robust and least expensive toolset for communications that the world has ever seen. We possess massive distribution networks with tiny transmission costs. We are our own authors, publishers, printers and distributors.
Why do we seem wary of this new medium? Because resources don’t follow distribution in the obvious way as it did with the other media (radio, TV, films, outdoor). But maybe that’s not where we need to make an immediate margin?
Learning from the Santa brand
December 12, 2008 – 12:38 pm
A lot has been said about the need for brands communicating online to shift from a mindset of control to one that’s a little more relaxed and open and engaging from a customer perspective. Smarter companies are ceding a degree of control of their brands to the public and, in doing so, are building communities [...]