Steve Downes, head of social media, Juice Digital, Manchester
As social media marketing is moving inexorably into the mainstream, more and more ‘specialist’ agencies are springing up. And more and more traditional agencies are adding social media marketing to their list of client services. A good thing too. In my opinion, an effective social media marketing [...]
I once had a punch up in a Manchester bar with an eminent publisher and businessman (you know who you are). Yes, I know it’s not big and it’s not clever. But, to be fair to us both, it was 20 plus years ago when our testosterone was raging and yes, of course, it did [...]
Consumers are growing up and they don’t want their brands to shout at them any more.
If you’ve brought up kids, you’ll know what a culture shock it is when yours become adolescents. In my case, this time last year I had a gorgeous 13 yo daughter living in my house who was a joy to [...]
For as long as I can remember, ‘agency people’ have been put in convenient, clichéd boxes to enable recruiters and employers to categorise and filter the individuals they’re after. This goes something like:
The suits. Generally the account managers who liaise between the client and the agency. Also encompasses those involved in strategy, planning and new [...]
rt and science are both needed for the new discipline Social Media Marketing.
What is the digital switchover?
The digital switchover is the process of turning off the UK’s use of ineffective analogue marketing tactics and replacing it with a digital marketing strategy.
Why is it happening?
The digital switchover is a sensible policy. It will mean that every company and brand will be able to receive digital marketing services through [...]
What questions are you asking about social media marketing? In our view, there is still some confusion about the difference between engaging in social media for relationship management and Social Media Marketing.
We’ve managed to obtain a sneak preview of the new Facebook Lite site. Here it is:
Here’s today’s view from the Juice Digital office window. Yes, we’re having a blast.
Ignoring the social media marketing revolution is like being a pre-revolutionary aristocrat in France. Exploit social media marketing before your competitors do.