rt and science are both needed for the new discipline Social Media Marketing.
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Category Archives: E-commerce
Restructuring Social Media: MySpace
June 23, 2009 – 2:39 pm
MySpace has suffered a PR and user mini-crisis, culminating in last week’s announcement of 30% staff cuts across the Rupert Murdoch owned, News Corporation company.
Rebooting marketing and using digital
May 5, 2009 – 2:24 pm
As the mainstream economy needs new models of growth and innovation, so marketeers should adopt digital in a measured way.
Email marketing: get the basics right - Digital PR
March 2, 2009 – 11:14 am
Think about the purpose of an email and always have a call-to-action: make it obvious what you want a satisfied reader to do and make it easy for them with a single click.
Digital PR - Online contextual ads getting cleverer
February 25, 2009 – 4:32 pm
Just another occasion on which the information was fun and contextual and brought a smile to my face. Great branding.
Digital PR - Social media and the three ‘R’s
February 18, 2009 – 9:37 pm
There are risks in opening your business to social media. But there is probably a greater risk that, if you don’t, you will be sidelined and overtaken by more nifty competitors.
Juice Digital PR Make sense of marketing communications this year
February 17, 2009 – 5:09 pm
No-one is sure how conventional marketing planning is going to adapt to a medium where communication has to be adapted to thousands of dialogues all over the Internet. Social media just doesn’t plug straight into the marketing mix, though some large companies just see it as another element.
Juice Digital PR - Using the right tools for the job!
February 17, 2009 – 11:17 am
More and more companies are starting to understand and manipulate the power and massive influence Facebook users and their social groups can have on their companies’ online image, publicity and brand.
Juice Digital PR get you set up and Twittering within the hour!
February 11, 2009 – 2:46 pm
The simple, but essential guide to getting yourself on Twitter.