“Social Media Marketing is emerging as one of the most important, if not the most important source of information for the consumer.”
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Category Archives: E-commerce
“Get your bloody feet off that seat!”
February 3, 2009 – 3:38 pm
Well that’s one way to encourage young people to be more considerate when using public transport. But London’s Transport Commission is harnessing the power of Social Media Marketing to get the message across.
They have created a new social networking site - ‘Together for London’ - an open forum for Londoners to share their ideas of [...]
Is Digital PR offering the best value for money during these tough times?
January 28, 2009 – 4:37 pm
If engaging with your prospects and customers and tapping into their on-line activity is essential to the future success of your business, you need to put some thought into and implement a structured approach to Digital PR.
Juice Digital PR review TripAdvisor and is Twitter the new Teletext?
January 20, 2009 – 2:39 pm
Possibly one of the leading examples of Social Media Marketing (SMM) in the UK at the moment is TRIPADVISOR. Firstly, it’s important to remember that these 1000’s of reports from the general public have been uploaded along with their own photos, for no benefit to themselves, they are just happy to tell people their personal [...]
Digital PR and Marketing tactics to think about
January 12, 2009 – 5:17 pm
As we enter into more uncertain times, marketers need all the help they can get.
Tactics should, of course, slot into an overall strategy: nevertheless, with online tools changing so quickly, you might appreciate a checklist of cost-effective, online techniques which, if you haven’t tried, might be part of your armoury.
A basic guide to Social Media Marketing and Digital PR
January 12, 2009 – 4:29 pm
All the talk in today’s marketing world is how an excellent Social Media Marketing (SMM) and Digital PR (DPR) strategic campaign will improve your online presence, brand and reputation with customers and trade alike, not to mention the benefits it will add to enhance your SEO and gain higher positions in the free natural search [...]
Exploiting Digital PR opportunities in local government
January 12, 2009 – 2:18 pm
Council communications heads might well have initiative-fatigue! But it is pretty certain that they are developing plans within their departments to grasp many of the emerging digital opportunities for saving money, improving two-way communications with stakeholders and making communications activity more sustainable.
Communications arrogance meets the democratic power of Web 2.0
January 8, 2009 – 5:04 pm
In Web 2.0 times, companies that clam up and don’t communicate will find that digital comment will provide a negative backdrop in human interest and semantic terms.
Digital PR and Marketing communications in 2009
December 30, 2008 – 3:01 pm
We already are equipped with the most robust and least expensive toolset for communications that the world has ever seen. We possess massive distribution networks with tiny transmission costs. We are our own authors, publishers, printers and distributors.
Why do we seem wary of this new medium? Because resources don’t follow distribution in the obvious way as it did with the other media (radio, TV, films, outdoor). But maybe that’s not where we need to make an immediate margin?
Learning from the Santa brand
December 12, 2008 – 12:38 pm
A lot has been said about the need for brands communicating online to shift from a mindset of control to one that’s a little more relaxed and open and engaging from a customer perspective. Smarter companies are ceding a degree of control of their brands to the public and, in doing so, are building communities [...]