Last night, I gave a short presentation to a CIDS meeting in Stockport, Greater Manchester, UK, on social media management. As an experiment, I asked the audience of 50 smaller businesses and advisors to stand up and, as I called out various social media platforms and they confirmed that they had registered an account, they [...]
Public sector communicators have been following the digital divide debate with interest. Whilst most are convinced of the need for digital communications with their stakeholders some are concerned about those excluded from 21st century means of access to information.
In a recent interview Paul Murphy, MP, minister for digital inclusion commented on the Oxford Internet Association’s [...]
If you run an online business or trade in areas where you have no physical shops, factories or salespeople, then a strong online branding campaign will be an essential part of your marketing toolkit. Real customer loyalty and success online will only be achieved if your brand becomes influential and respected.
Traditional marketers will tell you [...]
The Prime Minister’s Office ePetitions system is a standard-bearer for government-stakeholder communications. By the end of 2007, petitions attracted nearly 5.5 million signatures, from nearly 3.7 million different email addresses. During the peak times of the biggest petition (which attracted 1.8m signatures) the site was servicing up to 150 transactions per second.
As far as local [...]
Although e-commerce has taken off at national level, cross-border e-commerce is failing to keep pace. The share of EU consumers that have shopped across border has hardly increased since 2006. Consumers are increasingly confident about shopping cross-border but the number of retailers offering them this opportunity is failing to keep pace. Perhaps surprisingly, 75% of [...]