MarketingSherpa recently published a survey revealing marketers’ opinions of where social media marketing fits among what the publication calls the “elite trio” of Internet marketing: social media, search and email
So the integration of social media continues. As we are always keen to emphasise at Juice, Salesforce.com is essentially a CRM application and about engaging with customers and prospects once they know and are aware of you.
What is the digital switchover?
The digital switchover is the process of turning off the UK’s use of ineffective analogue marketing tactics and replacing it with a digital marketing strategy.
Why is it happening?
The digital switchover is a sensible policy. It will mean that every company and brand will be able to receive digital marketing services through [...]
Should companies and brands establish their own community networks or develop an area in an established social network like Facebook or LinkedIn?
Think about the purpose of an email and always have a call-to-action: make it obvious what you want a satisfied reader to do and make it easy for them with a single click.
Just another occasion on which the information was fun and contextual and brought a smile to my face. Great branding.
No-one is sure how conventional marketing planning is going to adapt to a medium where communication has to be adapted to thousands of dialogues all over the Internet. Social media just doesn’t plug straight into the marketing mix, though some large companies just see it as another element.
More and more companies are starting to understand and manipulate the power and massive influence Facebook users and their social groups can have on their companies’ online image, publicity and brand.
Digital marketing is sustainable marketing. By conserving energy and resources, email and SMS communications are just as “green” as they are “digital.”
More and more organisations are getting their publics to go paperless (paving the way for targeted marketing messages). Billing statements have already largely been transitioned online, giving people the ability to view their current [...]