Category Archives: Futurology

Use Twitter and never miss the boat

Andy Stanford-Clark, one of IBM’s 23 “master inventors”, took time out from his programme of relentless innovation to speak to David Rowan, the editor of Wired UK magazine at TEDGlobal 2009.

Salesforce.com’s new customer service offering in social media

So the integration of social media continues. As we are always keen to emphasise at Juice, Salesforce.com is essentially a CRM application and about engaging with customers and prospects once they know and are aware of you.

Speed, transparency and Social Media Marketing

Speed of information is a challenge to individuals and organisations. Social Media Marketing is a logical response to warp speeds and may be more fundamental than just a tactical switch.

Google making Waves

Google Wave is coming: it’s a concurrent rich-text editing tool where you see on your screen nearly instantly what your fellow collaborators are typing in your wave. That means Google Wave is just as well-suited for quick messages as for persistent content — it allows for both collaboration and communication.

Digital PR alert: surfing the Google Wave

Google Wave is a new tool for communication and collaboration on the web, coming later this year.

A conceptual model of value for social media

Setting corporate strategy for social media is not straightforward. One thing that helps is to have a conceptual model to represent how you want to create value from any social media platform.

Where will the Internet go over the next ten years?

I recently spent some time researching the thoughts and ideas coming out of the think tanks around the world and have included within this blog some interesting views from Silicon Valley on where the web will be in 2020.