Someone recently asked the question “All these million searches for things….where did we used to go to get these answers?” When did you last pop into the library to do some research rather than Googling it? BG - before Google
Think about the purpose of an email and always have a call-to-action: make it obvious what you want a satisfied reader to do and make it easy for them with a single click.
More and more companies are starting to understand and manipulate the power and massive influence Facebook users and their social groups can have on their companies’ online image, publicity and brand.
“Social Media Marketing is emerging as one of the most important, if not the most important source of information for the consumer.”
Well that’s one way to encourage young people to be more considerate when using public transport. But London’s Transport Commission is harnessing the power of Social Media Marketing to get the message across.
They have created a new social networking site - ‘Together for London’ - an open forum for Londoners to share their ideas of [...]
Digital marketing is sustainable marketing. By conserving energy and resources, email and SMS communications are just as “green” as they are “digital.”
More and more organisations are getting their publics to go paperless (paving the way for targeted marketing messages). Billing statements have already largely been transitioned online, giving people the ability to view their current [...]
Conventional public relations tactics have come a long way in the past 100 years - the press release, white paper and press kits - were conceived in the early 1900’s, the first recorded press release, printed verbatim in the New York Times was on Oct. 30, 1906 covering a serious US rail crash and in [...]
As we enter into more uncertain times, marketers need all the help they can get.
Tactics should, of course, slot into an overall strategy: nevertheless, with online tools changing so quickly, you might appreciate a checklist of cost-effective, online techniques which, if you haven’t tried, might be part of your armoury.
All the talk in today’s marketing world is how an excellent Social Media Marketing (SMM) and Digital PR (DPR) strategic campaign will improve your online presence, brand and reputation with customers and trade alike, not to mention the benefits it will add to enhance your SEO and gain higher positions in the free natural search [...]
Council communications heads might well have initiative-fatigue! But it is pretty certain that they are developing plans within their departments to grasp many of the emerging digital opportunities for saving money, improving two-way communications with stakeholders and making communications activity more sustainable.