In Web 2.0 times, companies that clam up and don’t communicate will find that digital comment will provide a negative backdrop in human interest and semantic terms.
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Category Archives: Sustainable Marketing
Plugging the digital divide
December 8, 2008 – 2:06 pm
Public sector communicators have been following the digital divide debate with interest. Whilst most are convinced of the need for digital communications with their stakeholders some are concerned about those excluded from 21st century means of access to information.
In a recent interview Paul Murphy, MP, minister for digital inclusion commented on the Oxford Internet Association’s [...]
The relationship between Digital PR Social Networks and Brands in the 21st century.
December 2, 2008 – 3:47 pm
If you run an online business or trade in areas where you have no physical shops, factories or salespeople, then a strong online branding campaign will be an essential part of your marketing toolkit. Real customer loyalty and success online will only be achieved if your brand becomes influential and respected.
Traditional marketers will tell you [...]
Digital dialogue with staff and council taxpayers
December 2, 2008 – 3:30 pm
The Prime Minister’s Office ePetitions system is a standard-bearer for government-stakeholder communications. By the end of 2007, petitions attracted nearly 5.5 million signatures, from nearly 3.7 million different email addresses. During the peak times of the biggest petition (which attracted 1.8m signatures) the site was servicing up to 150 transactions per second.
As far as local [...]
Green marketing - do motives matter?
October 15, 2008 – 7:54 am
What undoubtedly does, is that the earth has limited resources but the world has unlimited wants. In societies like ours where we value “freedom of choice”, we give the right to individuals and organizations to attempt to have their wants satisfied. So, as the enlightened company begins to accept it has limited natural resources, they [...]