I once had a punch up in a Manchester bar with an eminent publisher and businessman (you know who you are). Yes, I know it’s not big and it’s not clever. But, to be fair to us both, it was 20 plus years ago when our testosterone was raging and yes, of course, it did [...]
In 2010 I will:
really get to grips with Linked-In and use the power of the groups.
never use the word evangelist again unless doing a retrospective of Billy Graham.
batter every client into submission until they agree to do proper buzz and sentiment monitoring of their social media campaigns
stop arsing about and finally decide on a single [...]
Consumers are growing up and they don’t want their brands to shout at them any more.
If you’ve brought up kids, you’ll know what a culture shock it is when yours become adolescents. In my case, this time last year I had a gorgeous 13 yo daughter living in my house who was a joy to [...]
Leading Manchester-based PR agency, Tangerine PR, has put its money where its mouth is and driven a very large stake in the social media landscape by acquiring Juice Digital.
Juice has already become a leading social media brand and it will now become a division of Tangerine, which will retain the brand and invest in [...]
I’ve been thinking all day about this: http://news.bbc.co.uk/1/hi/uk/8310716.stm
I’d be really interested to hear what you hardcore search gurus think about it. I’ve heard everything from ‘a revolution’ to ’so what?’ Please let me know what you think below.
Andy Stanford-Clark, one of IBM’s 23 “master inventors”, took time out from his programme of relentless innovation to speak to David Rowan, the editor of Wired UK magazine at TEDGlobal 2009.
In addition to being a valuable part of a standalone marketing communications strategy, Social Media Marketing is also widely used in concert with search engine optimisation. One of the reasons social media marketing has been so widely adopted by those in the SEO industry is because of the dramatic impact that social media has on search engine listings.
A recent study shows that the brands most engaged in social media are also experiencing higher success rates than those of their non-engaged peers. Of course, what everyone really wants to know is whether or not social media actually pays off in terms of extra revenue. This study seems to indicate that it does.
Follow the link to see an amusing take on communicating Social Media Marketing’s Return on Investment or ROI.
For as long as I can remember, ‘agency people’ have been put in convenient, clichéd boxes to enable recruiters and employers to categorise and filter the individuals they’re after. This goes something like:
The suits. Generally the account managers who liaise between the client and the agency. Also encompasses those involved in strategy, planning and new [...]