Category Archives: Buzz monitoring

Buzz monitoring tools: an introduction and a list

June 24, 2009 – 11:47 am

With a professional buzz monitoring platform, you can monitor the social Web and find your brand mentioned on millions of blog posts, viral videos, reviews, audiocasts, photos, Twitter updates. You can undertake real-time monitoring of mentions of your organisation, product, issues and competitors.

You can analyse buzz about outcomes of specific marketing campaigns and social media investments. You can be aware of which content is making an impact, what needs to be managed and uncover key influencers online by topic, based on user-determined weightings.

By jeremy.dent | Also posted in Digital PR, E-commerce, Sentiment monitoring, Social Media Marketing, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments (1)

Restructuring Social Media: MySpace

June 23, 2009 – 2:39 pm

MySpace has suffered a PR and user mini-crisis, culminating in last week’s announcement of 30% staff cuts across the Rupert Murdoch owned, News Corporation company.

By Alistair | Also posted in Digital marketing, E-commerce, Social Media Marketing, Twitter | Tagged , , , , , , | Comments (0)

My first days at Juice Digital

June 19, 2009 – 2:48 pm

I have been showered with information about search engine optimisation, Digital PR and the like. It will get some getting used to, but soon I will be involved in some actual projects. So far, done some research on social media demographics in the UK for MD Steve Downes.

By jeremy.dent | Also posted in About us, Digital PR, Social Media Marketing | Tagged , , , , | Comments (2)

M&S takes it on the chest

May 12, 2009 – 10:07 am

M&S seemed a bit slow in using buzz monitoring tools to track a huge Facebook group intent on changing their surcharge policy on bras for bigger busted women. The moral is that digital public relations is a necesssity, not an add-on.

By jeremy.dent | Also posted in Digital PR, Sentiment monitoring, Social Media Marketing | Tagged , , , | Comments (0)

Rebooting marketing and using digital

May 5, 2009 – 2:24 pm

As the mainstream economy needs new models of growth and innovation, so marketeers should adopt digital in a measured way.

By jeremy.dent | Also posted in About us, Digital PR, Digital marketing, E-commerce, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , | Comments (2)

Results from our ‘How digital is your marketing?’ survey

April 8, 2009 – 10:42 am

Our ‘How digital is your marketing?’ survey established a baseline of digital PR deployment.

By jeremy.dent | Also posted in Digital PR, Surveys | Tagged | Comments (0)

News for Pandas

April 7, 2009 – 4:25 pm

The vast majority of corporate websites, for example, have zero ‘personality’. Why should I engage with you rather than your equally knowledgeable competitor? Telling me about your passions would have more effect than changing the corporate typeface.

By steve.downes | Also posted in About us, Digital PR, Digital marketing, Social Media Marketing | Tagged , , , , , , , , , , , | Comments (1)

Web 2.0 and change

April 2, 2009 – 12:47 pm

It made me think about change and how the changes occurring in business, accelerated by Web 2.0 and wireless/mobile technology, are now, in 2009, being recognised by a majority of CXO-level executives.

By jeremy.dent | Also posted in Digital PR, Social Media Marketing | Tagged , , , , , , , , | Comments (0)

Digital PR (that’s Punk Rock)

March 19, 2009 – 11:42 am

I remember being miffed when all these new so-called experts appeared. Oi! I was here first. Who are these bloody Tony Parsons and Julie Birchill – what do they know? Where were they when Nick Kent and Charles Shaar Murray were changing the face of music journalism?

I see a similar reaction from some of the early-adopters in digital marketing. A mild resentment towards the new kids on the block (not the band, that is). And a snootiness to old ‘new media’. A fashionable sneer at Facebook here, a condescending shake of the head at the Skittles experiment there. Now that’s only natural human behaviour but, if unrecognised, it can lead to tunnel vision.

By steve.downes | Also posted in Digital PR, Digital marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , | Comments (3)

61 Billion Web Searches a month, will they find you?

March 3, 2009 – 8:30 am

Someone recently asked the question “All these million searches for things….where did we used to go to get these answers?” When did you last pop into the library to do some research rather than Googling it? BG - before Google

By ian.cook | Also posted in Digital PR, Digital marketing, Sentiment monitoring, Social Media Marketing, Sustainable Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , | Comments (0)
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