Someone recently asked the question “All these million searches for things….where did we used to go to get these answers?” When did you last pop into the library to do some research rather than Googling it? BG - before Google
Should companies and brands establish their own community networks or develop an area in an established social network like Facebook or LinkedIn?
Think about the purpose of an email and always have a call-to-action: make it obvious what you want a satisfied reader to do and make it easy for them with a single click.
Just another occasion on which the information was fun and contextual and brought a smile to my face. Great branding.
We meet a few in-house marketing teams who get the importance of using Web technology to understand and link with the customer but their lives are still difficult: the world is still set up for the old way of doing things.
There are risks in opening your business to social media. But there is probably a greater risk that, if you don’t, you will be sidelined and overtaken by more nifty competitors.
Try it and see if you come up on the first couple of pages for your own company name. Every company should really be on the first page of their natural listings search….there is no reason not to be. Then the generic terms for the business you are in.
No-one is sure how conventional marketing planning is going to adapt to a medium where communication has to be adapted to thousands of dialogues all over the Internet. Social media just doesn’t plug straight into the marketing mix, though some large companies just see it as another element.
More and more companies are starting to understand and manipulate the power and massive influence Facebook users and their social groups can have on their companies’ online image, publicity and brand.
In the digital era, so much more of your public relations program will be addressing non-journalistic audiences, such as sales prospects, customers, industry analysts, competitors and prospective employees.