Luxury brands are in a difficult position when it comes to social media. They are in a digital no-man’s land. On the one hand they are consistently reading that social media (Facebook, Twitter and LinkedIn) is the place to be and on the other they have a marketing history which has tended to shy away from mass communication tools.
A look at the social media industry and how smaller agencies are being squeezed out by huge, traditional agencies, like DDB, moving into the market and poaching the major accounts. By Tom McKenna.
A blog by Tom McKenna looking at the possible outcome for social media sites, such as Twitter and Facebook, if they diversify into other digital areas. Microsoft and Google’s reaction to this is considered and the conclusion made that Twitter and Facebook simply do not have the resources or technological capabilities to compete directly.
A blog post introducing myself as Juice Digital’s newest employee and going on to discuss the value of social media for companies and brands. The discussion is supplemented with a real life case study of Skittles.
I once had a punch up in a Manchester bar with an eminent publisher and businessman (you know who you are). Yes, I know it’s not big and it’s not clever. But, to be fair to us both, it was 20 plus years ago when our testosterone was raging and yes, of course, it did [...]
This is a blog by Tina Jagla:
Me being on the internet started in Germany, in the summer of 2000 – I was 17 – when I was riding my bike the 7 kilometres to my friend’s place almost every day to explore this new and exciting wonder that was the internet. Swimming pools? Pah! We [...]
This is a blog by Tina Jagla:
“FACEBOOK WINS: Rage Against the Machine UK Christmas Number 1” was announced by Mashable last night. Who would have thought?
It was not only Facebook though, but also users on Twitter, countless bloggers and journalists in traditional media who picked the audacious campaign up and spread the word and thus [...]
This is a Blog by Tina Jagla:
This year’s race for the UK’s Christmas Number 1 might have surprised some traditionalists. The obvious candidate Joe McElderry from The X Factor with his single “The Climb” got competition from an unexpected source. A seventeen year old song called “Killing in the name” by American hard [...]
Consumers are growing up and they don’t want their brands to shout at them any more.
If you’ve brought up kids, you’ll know what a culture shock it is when yours become adolescents. In my case, this time last year I had a gorgeous 13 yo daughter living in my house who was a joy to [...]
Andy Stanford-Clark, one of IBM’s 23 “master inventors”, took time out from his programme of relentless innovation to speak to David Rowan, the editor of Wired UK magazine at TEDGlobal 2009.