A recent study shows that the brands most engaged in social media are also experiencing higher success rates than those of their non-engaged peers. Of course, what everyone really wants to know is whether or not social media actually pays off in terms of extra revenue. This study seems to indicate that it does.
Follow the link to see an amusing take on communicating Social Media Marketing’s Return on Investment or ROI.
For as long as I can remember, ‘agency people’ have been put in convenient, clichéd boxes to enable recruiters and employers to categorise and filter the individuals they’re after. This goes something like:
The suits. Generally the account managers who liaise between the client and the agency. Also encompasses those involved in strategy, planning and new [...]
MarketingSherpa recently published a survey revealing marketers’ opinions of where social media marketing fits among what the publication calls the “elite trio” of Internet marketing: social media, search and email
So the integration of social media continues. As we are always keen to emphasise at Juice, Salesforce.com is essentially a CRM application and about engaging with customers and prospects once they know and are aware of you.
Speed of information is a challenge to individuals and organisations. Social Media Marketing is a logical response to warp speeds and may be more fundamental than just a tactical switch.
What is the digital switchover?
The digital switchover is the process of turning off the UK’s use of ineffective analogue marketing tactics and replacing it with a digital marketing strategy.
Why is it happening?
The digital switchover is a sensible policy. It will mean that every company and brand will be able to receive digital marketing services through [...]
What questions are you asking about social media marketing? In our view, there is still some confusion about the difference between engaging in social media for relationship management and Social Media Marketing.
We’ve managed to obtain a sneak preview of the new Facebook Lite site. Here it is:
Here’s today’s view from the Juice Digital office window. Yes, we’re having a blast.