Digital marketing is sustainable marketing. By conserving energy and resources, email and SMS communications are just as “green” as they are “digital.”
More and more organisations are getting their publics to go paperless (paving the way for targeted marketing messages). Billing statements have already largely been transitioned online, giving people the ability to view their current [...]
If engaging with your prospects and customers and tapping into their on-line activity is essential to the future success of your business, you need to put some thought into and implement a structured approach to Digital PR.
Possibly one of the leading examples of Social Media Marketing (SMM) in the UK at the moment is TRIPADVISOR. Firstly, it’s important to remember that these 1000’s of reports from the general public have been uploaded along with their own photos, for no benefit to themselves, they are just happy to tell people their personal [...]
Conventional public relations tactics have come a long way in the past 100 years - the press release, white paper and press kits - were conceived in the early 1900’s, the first recorded press release, printed verbatim in the New York Times was on Oct. 30, 1906 covering a serious US rail crash and in [...]
As we enter into more uncertain times, marketers need all the help they can get.
Tactics should, of course, slot into an overall strategy: nevertheless, with online tools changing so quickly, you might appreciate a checklist of cost-effective, online techniques which, if you haven’t tried, might be part of your armoury.
All the talk in today’s marketing world is how an excellent Social Media Marketing (SMM) and Digital PR (DPR) strategic campaign will improve your online presence, brand and reputation with customers and trade alike, not to mention the benefits it will add to enhance your SEO and gain higher positions in the free natural search [...]
In Web 2.0 times, companies that clam up and don’t communicate will find that digital comment will provide a negative backdrop in human interest and semantic terms.
Last night, I gave a short presentation to a CIDS meeting in Stockport, Greater Manchester, UK, on social media management. As an experiment, I asked the audience of 50 smaller businesses and advisors to stand up and, as I called out various social media platforms and they confirmed that they had registered an account, they [...]
Public sector communicators have been following the digital divide debate with interest. Whilst most are convinced of the need for digital communications with their stakeholders some are concerned about those excluded from 21st century means of access to information.
In a recent interview Paul Murphy, MP, minister for digital inclusion commented on the Oxford Internet Association’s [...]
If you run an online business or trade in areas where you have no physical shops, factories or salespeople, then a strong online branding campaign will be an essential part of your marketing toolkit. Real customer loyalty and success online will only be achieved if your brand becomes influential and respected.
Traditional marketers will tell you [...]