The exponential growth of social media usage has revolutionised the marketing world. Brands and companies can’t talk. Or communicate. Only people can. Millions of people are now directly connected to a brand or its spokesperson (be that in-house or a social media agency). People marketing is new. And it’s a challenge. Get it right and the rewards will be great. Get it wrong and…well ask Gerald Ratner.
That’s for all MPs or PPCs.
In fact let’s change that. I’ll pay each of you a tenner if you come and listen.
And why’s that? It’s because YOU JUST DON’T GET IT and it’s driving me mad!
Now I know you all have been told that Obama only won the US presidency because he had a FaceBook [...]
I once had a punch up in a Manchester bar with an eminent publisher and businessman (you know who you are). Yes, I know it’s not big and it’s not clever. But, to be fair to us both, it was 20 plus years ago when our testosterone was raging and yes, of course, it did [...]