Consumers are growing up and they don’t want their brands to shout at them any more.
If you’ve brought up kids, you’ll know what a culture shock it is when yours become adolescents. In my case, this time last year I had a gorgeous 13 yo daughter living in my house who was a joy to [...]
Two things seem to prevent bigger brands and companies using Social Media Marketing. There may be more but these are what we are sensing in the current situation.
M&S seemed a bit slow in using buzz monitoring tools to track a huge Facebook group intent on changing their surcharge policy on bras for bigger busted women. The moral is that digital public relations is a necesssity, not an add-on.
As the mainstream economy needs new models of growth and innovation, so marketeers should adopt digital in a measured way.