Consumers are growing up and they don’t want their brands to shout at them any more.
If you’ve brought up kids, you’ll know what a culture shock it is when yours become adolescents. In my case, this time last year I had a gorgeous 13 yo daughter living in my house who was a joy to [...]
Two things seem to prevent bigger brands and companies using Social Media Marketing. There may be more but these are what we are sensing in the current situation.
Speed of information is a challenge to individuals and organisations. Social Media Marketing is a logical response to warp speeds and may be more fundamental than just a tactical switch.
As the mainstream economy needs new models of growth and innovation, so marketeers should adopt digital in a measured way.
Juice Digital has created an online network of media, marketing and public relations professionals intent on staying up-to-date in Digital PR and creating best practice.
The term ‘expert’ in social media is anomalous. Unless you have founded something like Facebook, confine yourself to being a master. However, Digital PR professionals increasingly need to become digitally literate. Ideas and content are still king but you need digital skillsets to maximise their effectiveness.
There’s no point to your online presence if no-one can engage with you. And there’s no point getting customer feedback if you don’t respond, quickly. Don’t be afraid of negative comments – they’re an opportunity to react, respond and turn a negative into a positive.
Someone recently asked the question “All these million searches for things….where did we used to go to get these answers?” When did you last pop into the library to do some research rather than Googling it? BG - before Google
Should companies and brands establish their own community networks or develop an area in an established social network like Facebook or LinkedIn?