No-one is sure how conventional marketing planning is going to adapt to a medium where communication has to be adapted to thousands of dialogues all over the Internet. Social media just doesn’t plug straight into the marketing mix, though some large companies just see it as another element.
More and more companies are starting to understand and manipulate the power and massive influence Facebook users and their social groups can have on their companies’ online image, publicity and brand.
In the digital era, so much more of your public relations program will be addressing non-journalistic audiences, such as sales prospects, customers, industry analysts, competitors and prospective employees.
This is a sad story of appalling customer service and the worst of corporate bullying. Sadly many organisations are guilty of these, but BT are the masters of uncaring practice. What’s particularly worrying is that because of their monopolist position in our country’s telecoms provision their ineptitude is seriously damaging our economy’s ability to compete [...]
The simple, but essential guide to getting yourself on Twitter.
“Social Media Marketing is emerging as one of the most important, if not the most important source of information for the consumer.”
Go for a wide reach on social media or be more selective. B2C marketeers might go wide whereas B2B marketing managers should be more selective.
The latest statistics to be released by ‘MarketingSherpa’ have indicated that the biggest barrier hindering the adoption of Digital PR and Social Media Marketing in all types of companies is lack of knowledge.
Nearly half of the marketing people responding to the Web survey admitted that their lack of staff with the technical skills to allow [...]
Well that’s one way to encourage young people to be more considerate when using public transport. But London’s Transport Commission is harnessing the power of Social Media Marketing to get the message across.
They have created a new social networking site - ‘Together for London’ - an open forum for Londoners to share their ideas of [...]
Digital marketing is sustainable marketing. By conserving energy and resources, email and SMS communications are just as “green” as they are “digital.”
More and more organisations are getting their publics to go paperless (paving the way for targeted marketing messages). Billing statements have already largely been transitioned online, giving people the ability to view their current [...]