The exponential growth of social media usage has revolutionised the marketing world. Brands and companies can’t talk. Or communicate. Only people can. Millions of people are now directly connected to a brand or its spokesperson (be that in-house or a social media agency). People marketing is new. And it’s a challenge. Get it right and the rewards will be great. Get it wrong and…well ask Gerald Ratner.
Steve Downes, head of social media, Juice Digital, Manchester
As social media marketing is moving inexorably into the mainstream, more and more ‘specialist’ agencies are springing up. And more and more traditional agencies are adding social media marketing to their list of client services. A good thing too. In my opinion, an effective social media marketing [...]
I like to think I’ve a decent sense of humour. In fact I’m regularly criticised for maybe not taking some things seriously enough. My favourite TV viewing is comedy, whether that’s stand-up, sitcoms, movies - whatever. And I’ve got a reasonably eclectic taste – Eddie Izzard is probably my favourite stand up and Outnumbered my [...]
We created this website about 18 months ago. We’re still proud of it, but it needs updating. We’ve moved on as a business and social media marketing has moved on.
So how should we go about it?
We think we know a fair bit about Social Media Marketing, but do we know everything? Far from it. And [...]
That’s for all MPs or PPCs.
In fact let’s change that. I’ll pay each of you a tenner if you come and listen.
And why’s that? It’s because YOU JUST DON’T GET IT and it’s driving me mad!
Now I know you all have been told that Obama only won the US presidency because he had a FaceBook [...]
Consumers are growing up and they don’t want their brands to shout at them any more.
If you’ve brought up kids, you’ll know what a culture shock it is when yours become adolescents. In my case, this time last year I had a gorgeous 13 yo daughter living in my house who was a joy to [...]
For as long as I can remember, ‘agency people’ have been put in convenient, clichéd boxes to enable recruiters and employers to categorise and filter the individuals they’re after. This goes something like:
The suits. Generally the account managers who liaise between the client and the agency. Also encompasses those involved in strategy, planning and new [...]
What is the digital switchover?
The digital switchover is the process of turning off the UK’s use of ineffective analogue marketing tactics and replacing it with a digital marketing strategy.
Why is it happening?
The digital switchover is a sensible policy. It will mean that every company and brand will be able to receive digital marketing services through [...]
Here’s today’s view from the Juice Digital office window. Yes, we’re having a blast.
When you get to a certain age you get all introspective and start to question the value of what you’ve done and are doing. But don’t worry, you’re not in for a heap of self-indulgent navel-gazing.
I just had a serious think about time-wasting (in a professional context) and how much I’ve done. So here’s a [...]