MySpace has suffered a PR and user mini-crisis, culminating in last week’s announcement of 30% staff cuts across the Rupert Murdoch owned, News Corporation company.
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Tag Archives: Digital marketing
A conceptual model of value for social media
May 26, 2009 – 2:06 pm
Setting corporate strategy for social media is not straightforward. One thing that helps is to have a conceptual model to represent how you want to create value from any social media platform.
I stand before you naked
April 30, 2009 – 3:09 pm
There is a common dream (nightmare?) that many people have. You find yourself in a public place and then you realise you are naked. You panic and try and cover yourself or run away. Freudians have a field day with it.
I’ve realised that this is how many brand managers feel when contemplating social media or [...]
News for Pandas
April 7, 2009 – 4:25 pm
The vast majority of corporate websites, for example, have zero ‘personality’. Why should I engage with you rather than your equally knowledgeable competitor? Telling me about your passions would have more effect than changing the corporate typeface.
Best Christmas TV ads ever
December 17, 2008 – 12:40 pm
I spend the run up to Christmas preaching to my kids about how over-commercialised Christmas has become, then spend Christmas stuffing my face with chocolate and playing video games with them.
So this year I didn’t bother getting on my over-commercialised high horse and unashamedley compiled a list of my top ten Christmas TV ads of all time. If [...]
Plugging the digital divide
December 8, 2008 – 2:06 pm
Public sector communicators have been following the digital divide debate with interest. Whilst most are convinced of the need for digital communications with their stakeholders some are concerned about those excluded from 21st century means of access to information.
In a recent interview Paul Murphy, MP, minister for digital inclusion commented on the Oxford Internet Association’s [...]