We’ve managed to obtain a sneak preview of the new Facebook Lite site. Here it is:
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Tag Archives: Digital PR
Time for a change?
July 8, 2009 – 1:34 pm
When you get to a certain age you get all introspective and start to question the value of what you’ve done and are doing. But don’t worry, you’re not in for a heap of self-indulgent navel-gazing.
I just had a serious think about time-wasting (in a professional context) and how much I’ve done. So here’s a [...]
My first days at Juice Digital
June 19, 2009 – 2:48 pm
I have been showered with information about search engine optimisation, Digital PR and the like. It will get some getting used to, but soon I will be involved in some actual projects. So far, done some research on social media demographics in the UK for MD Steve Downes.
Who’ll win a Big Chip Award?
June 18, 2009 – 11:09 am
As a bit of fun for tonight’s Big Chip Awards, Juice Digital will send a bottle of decent bubbly to the person who predicts the most winners in the North West categories.
Simply reply to this blog post to enter.
Here are the categories:
Best E-Business project
Best Public Sector Project
Best Not for Profit Project
Best E-Learning project
Best Use of [...]
A conceptual model of value for social media
May 26, 2009 – 2:06 pm
Setting corporate strategy for social media is not straightforward. One thing that helps is to have a conceptual model to represent how you want to create value from any social media platform.
Rebooting marketing and using digital
May 5, 2009 – 2:24 pm
As the mainstream economy needs new models of growth and innovation, so marketeers should adopt digital in a measured way.
I stand before you naked
April 30, 2009 – 3:09 pm
There is a common dream (nightmare?) that many people have. You find yourself in a public place and then you realise you are naked. You panic and try and cover yourself or run away. Freudians have a field day with it.
I’ve realised that this is how many brand managers feel when contemplating social media or [...]
News for Pandas
April 7, 2009 – 4:25 pm
The vast majority of corporate websites, for example, have zero ‘personality’. Why should I engage with you rather than your equally knowledgeable competitor? Telling me about your passions would have more effect than changing the corporate typeface.
Best Christmas TV ads ever
December 17, 2008 – 12:40 pm
I spend the run up to Christmas preaching to my kids about how over-commercialised Christmas has become, then spend Christmas stuffing my face with chocolate and playing video games with them.
So this year I didn’t bother getting on my over-commercialised high horse and unashamedley compiled a list of my top ten Christmas TV ads of all time. If [...]
Green marketing - do motives matter?
October 15, 2008 – 7:54 am
What undoubtedly does, is that the earth has limited resources but the world has unlimited wants. In societies like ours where we value “freedom of choice”, we give the right to individuals and organizations to attempt to have their wants satisfied. So, as the enlightened company begins to accept it has limited natural resources, they [...]