Tag Archives: digital public relations

Those awkward questions about social media marketing

What questions are you asking about social media marketing? In our view, there is still some confusion about the difference between engaging in social media for relationship management and Social Media Marketing.

New Facebook Lite site

We’ve managed to obtain a sneak preview of the new Facebook Lite site.  Here it is:

Social Media Marketing is taking off!

Here’s today’s view from the Juice Digital office window. Yes, we’re having a blast.

Social media marketing checklist

A social media marketing checklist

Time for a change?

When you get to a certain age you get all introspective and start to question the value of what you’ve done and are doing. But don’t worry, you’re not in for a heap of self-indulgent navel-gazing.
I just had a serious think about time-wasting (in a professional context) and how much I’ve done. So here’s a [...]

Gravatars, or globally-recognised avatars

A gravatar, or globally recognized avatar, is quite simply an image that follows you from site to site appearing beside your name when you make a comment. Avatars help identify your posts on blogs and web forums, so why not on any site?

Google making Waves

Google Wave is coming: it’s a concurrent rich-text editing tool where you see on your screen nearly instantly what your fellow collaborators are typing in your wave. That means Google Wave is just as well-suited for quick messages as for persistent content — it allows for both collaboration and communication.

Buzz monitoring tools: an introduction and a list

With a professional buzz monitoring platform, you can monitor the social Web and find your brand mentioned on millions of blog posts, viral videos, reviews, audiocasts, photos, Twitter updates. You can undertake real-time monitoring of mentions of your organisation, product, issues and competitors.

You can analyse buzz about outcomes of specific marketing campaigns and social media investments. You can be aware of which content is making an impact, what needs to be managed and uncover key influencers online by topic, based on user-determined weightings.

Digital PR alert: surfing the Google Wave

Google Wave is a new tool for communication and collaboration on the web, coming later this year.

A conceptual model of value for social media

Setting corporate strategy for social media is not straightforward. One thing that helps is to have a conceptual model to represent how you want to create value from any social media platform.