A blog by Tom McKenna looking at the possible outcome for social media sites, such as Twitter and Facebook, if they diversify into other digital areas. Microsoft and Google’s reaction to this is considered and the conclusion made that Twitter and Facebook simply do not have the resources or technological capabilities to compete directly.
I once had a punch up in a Manchester bar with an eminent publisher and businessman (you know who you are). Yes, I know it’s not big and it’s not clever. But, to be fair to us both, it was 20 plus years ago when our testosterone was raging and yes, of course, it did [...]
Consumers are growing up and they don’t want their brands to shout at them any more.
If you’ve brought up kids, you’ll know what a culture shock it is when yours become adolescents. In my case, this time last year I had a gorgeous 13 yo daughter living in my house who was a joy to [...]
For as long as I can remember, ‘agency people’ have been put in convenient, clichéd boxes to enable recruiters and employers to categorise and filter the individuals they’re after. This goes something like:
The suits. Generally the account managers who liaise between the client and the agency. Also encompasses those involved in strategy, planning and new [...]
What is the digital switchover?
The digital switchover is the process of turning off the UK’s use of ineffective analogue marketing tactics and replacing it with a digital marketing strategy.
Why is it happening?
The digital switchover is a sensible policy. It will mean that every company and brand will be able to receive digital marketing services through [...]
We’ve managed to obtain a sneak preview of the new Facebook Lite site. Here it is:
Here’s today’s view from the Juice Digital office window. Yes, we’re having a blast.
As the mainstream economy needs new models of growth and innovation, so marketeers should adopt digital in a measured way.
There is a common dream (nightmare?) that many people have. You find yourself in a public place and then you realise you are naked. You panic and try and cover yourself or run away. Freudians have a field day with it.
I’ve realised that this is how many brand managers feel when contemplating social media or [...]
The vast majority of corporate websites, for example, have zero ‘personality’. Why should I engage with you rather than your equally knowledgeable competitor? Telling me about your passions would have more effect than changing the corporate typeface.