Luxury brands are in a difficult position when it comes to social media. They are in a digital no-man’s land. On the one hand they are consistently reading that social media (Facebook, Twitter and LinkedIn) is the place to be and on the other they have a marketing history which has tended to shy away from mass communication tools.
A blog by Tom McKenna looking at the possible outcome for social media sites, such as Twitter and Facebook, if they diversify into other digital areas. Microsoft and Google’s reaction to this is considered and the conclusion made that Twitter and Facebook simply do not have the resources or technological capabilities to compete directly.
This is a blog by Tina Jagla:
They might have appeared on your friendlist on Facebook. But if you are lucky and your friends are more mature (or less nosy) than some of mine, here are some examples of what I’m blogging about today:
Daniel became a Fan of Top 10 Stupid (but still in act) British [...]
A blog post introducing myself as Juice Digital’s newest employee and going on to discuss the value of social media for companies and brands. The discussion is supplemented with a real life case study of Skittles.
This is a Blog by Tina Jagla of Juice Digital, Social Media Marketing Agency, Manchester
The American HBO Show True Blood (produced by Alan Ball) is showing us how to keep Fans excited and on high alert inbetween seasons and keep the buzz going. An impressive six months after the end of Season 2 in the [...]
This is a blog by Tina Jagla:
Me being on the internet started in Germany, in the summer of 2000 – I was 17 – when I was riding my bike the 7 kilometres to my friend’s place almost every day to explore this new and exciting wonder that was the internet. Swimming pools? Pah! We [...]
This is a blog by Tina Jagla:
“FACEBOOK WINS: Rage Against the Machine UK Christmas Number 1” was announced by Mashable last night. Who would have thought?
It was not only Facebook though, but also users on Twitter, countless bloggers and journalists in traditional media who picked the audacious campaign up and spread the word and thus [...]
This is a Blog by Tina Jagla:
This year’s race for the UK’s Christmas Number 1 might have surprised some traditionalists. The obvious candidate Joe McElderry from The X Factor with his single “The Climb” got competition from an unexpected source. A seventeen year old song called “Killing in the name” by American hard [...]
So the integration of social media continues. As we are always keen to emphasise at Juice, Salesforce.com is essentially a CRM application and about engaging with customers and prospects once they know and are aware of you.
MySpace has suffered a PR and user mini-crisis, culminating in last week’s announcement of 30% staff cuts across the Rupert Murdoch owned, News Corporation company.