Tag Archives: Sustainable Marketing

Digital is green

Digital marketing is sustainable marketing. By conserving energy and resources, email and SMS communications are just as “green” as they are “digital.”
More and more organisations are getting their publics to go paperless (paving the way for targeted marketing messages). Billing statements have already largely been transitioned online, giving people the ability to view their current [...]

Green marketing - do motives matter?

What undoubtedly does, is that the earth has limited resources but the world has unlimited wants. In societies like ours where we value “freedom of choice”, we give the right to individuals and organizations to attempt to have their wants satisfied. So, as the enlightened company begins to accept it has limited natural resources, they [...]