Luxury brands are in a difficult position when it comes to social media. They are in a digital no-man’s land. On the one hand they are consistently reading that social media (Facebook, Twitter and LinkedIn) is the place to be and on the other they have a marketing history which has tended to shy away from mass communication tools.
A blog taking exception to recent news stories that agencies (design, PR, advertising or digital) are becoming increasingly marginalised by businesses and the public sector.
I once had a punch up in a Manchester bar with an eminent publisher and businessman (you know who you are). Yes, I know it’s not big and it’s not clever. But, to be fair to us both, it was 20 plus years ago when our testosterone was raging and yes, of course, it did [...]
For as long as I can remember, ‘agency people’ have been put in convenient, clichéd boxes to enable recruiters and employers to categorise and filter the individuals they’re after. This goes something like:
The suits. Generally the account managers who liaise between the client and the agency. Also encompasses those involved in strategy, planning and new [...]
Speed of information is a challenge to individuals and organisations. Social Media Marketing is a logical response to warp speeds and may be more fundamental than just a tactical switch.
As the mainstream economy needs new models of growth and innovation, so marketeers should adopt digital in a measured way.
Juice Digital has created an online network of media, marketing and public relations professionals intent on staying up-to-date in Digital PR and creating best practice.
I remember being miffed when all these new so-called experts appeared. Oi! I was here first. Who are these bloody Tony Parsons and Julie Birchill – what do they know? Where were they when Nick Kent and Charles Shaar Murray were changing the face of music journalism?
I see a similar reaction from some of the early-adopters in digital marketing. A mild resentment towards the new kids on the block (not the band, that is). And a snootiness to old ‘new media’. A fashionable sneer at Facebook here, a condescending shake of the head at the Skittles experiment there. Now that’s only natural human behaviour but, if unrecognised, it can lead to tunnel vision.
The term ‘expert’ in social media is anomalous. Unless you have founded something like Facebook, confine yourself to being a master. However, Digital PR professionals increasingly need to become digitally literate. Ideas and content are still king but you need digital skillsets to maximise their effectiveness.
There’s no point to your online presence if no-one can engage with you. And there’s no point getting customer feedback if you don’t respond, quickly. Don’t be afraid of negative comments – they’re an opportunity to react, respond and turn a negative into a positive.